If you believe, anything can happen Darling.

From the emotive Add Hope campaign made from children’s drawings, to the grand party that is Cell C “Believe”  – Darling proves once again that no challenge is too big for versatile director Jono Hall…

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The journey one takes with Cell C through this mini-movie is quite simply magical. Starting in a miserable, rain-soaked Cape Town CBD, our protagonist quickly bursts his way into a wild ride of crazy new experiences, all when he pushes the “Believe” button on his phone.

He’s taken through a whirlwind of glamorous yacht parties, and an AfrikaBurn-esque carnival. He’s swooned over by a bevy of gorgeous women, kisses a mystical mermaid and climactically lands up on stage at a massive concert in the desert, not too shabby a way to spend the day, right?

True to form, the making of this commercial was a whirlwind in itself, totalling 168 sleepless hours, 40 rolls of duct tape, 75 bunches of bananas, 30 litres of paint, an elephant called Eleanor and more cups of coffee than our dear president could possibly count out loud, just for starters…