Darling’s Zee Ntuli gets to tell some true life stories with Agency 99c


What does one do when you need to make a campaign to celebrate 100 years of business? By simply telling honest stories. Ackermans and 99c took this approach to commemorating the retailers centenary.

Customers and staff were invited to share their Ackermans stories – and 3 of these were selected to represent what the brand means to its people.  Darling director Zee Ntuli was chosen to bring these stories to life – a task he took on with heart and enthusiasm. The cinematographic approach was key in finding the right balance between the epic nature of the 100 years and the integrity of the stories. The result is 3 honest and emotionally charged commercials, which will bring a tear to the eye of even the most hardened viewer.

Thank you to Janine and Julia from Ackermans and the team  from 99c Morne, Deon, Hylton, Sindy and Melanie for this amazing experience.

To check out the commercials, just scroll down and click play.