The brief was to create a visual treatment for ABSA’s “Ready to work” music video. The Jupiter Drawing Room wrote the lyrics and came up with a fresh concept to appeal to a younger crowd. The idea became the transformation from student to working-world adult, a challenging time in any young person’s life. Songstress Noku Phiri and Rapper Lebo Mochudi brought the song to life.
Louis designed a visual that keeps to the existing ABSA brand equity and compliments the graphic and visual effects for the music video. With this project Louis’ nimble genius translates well into a strong marketing message.
The Creative team – Kerryn Maggs, Cameron Fraserand and Creative Director Raj Ranchod were completely collaborative which made an already amazing idea a pleasure to work on.
To view the music video please go to https://www.youtube.com/watch?v=GqunPN6KknQ