Sometimes all you can do to just get out the way and let the humanity of a real moment between people shine through. In many ways, that is the challenge with beautiful and sensitive scripts. For Wonga’s new ad campaign – it was essential to make the hand of the film-maker feel as light and delicate as possible. Black River FC tapped into the human truth that making a difference for someone can often be achieved simply – and this is strongly on show here with subtly sincere performances, richly textured visuals and the deeply heart-warming authenticity of the campaign as a whole.
To watch the commercials click the links below: